Lots of ideas....couldn't resist adding my two cents. i copied your photos and did a little cut and paste- it's messy, but hopefully gets the main idea across. i'd put your sofa in front of the large book case, chair by the fireplace, tv on the stand on the wall opposite the fireplace - so you can either look at the fire or the tv. Someone suggested using frames of one color for your photos - an inexpensive way to do that would be to spray paint them all a dark color-black goes with everything. Since your shelves are a medium tone wood, display things that are dark or light so that they contrast against the wood. Limiting your display items pallette to a few values usually helps to unify things. (I think that's why so many people want to paint the shelves or put inserts in the back to help your nice things read more clearly...some get lost). If you want to "splurge" -you may consider having a carpenter make a few solid tall cabinet doors to provide a visual break in the shelving. I'm showing 3 doors - 1 on the right side of the fireplace and 2 on the left to leave two open vertical shelves for display on each side - with things arranged to frame the fireplace as the focal point. To add some height to your big vases, consider stacking some books beneath them. Enjoy experimenting untill you get something you're happy with - good luck!

I second Carolyn's motion to check out IKEA for a media cabinet although I feel you will need something around 30-36" tall with this particular TV. It appears to me that you have two matching loveseats or small sofas. Is this correct? In any scenario, if you want cozy, several have already offered thoughts that will help. First, although ideal, I do not feel that your cocktail table has to center on both upholstered pieces. You could center it on the fireplace and work from there, whether parallel or perpendicular. I agree that the upholstery needs to come forward and that the two large pieces should create an L formation. the chair should go to the left of the fireplace, at an angle. I know: Now it is partially in front of the TV. If the TV is on an appropriately scaled media piece, this allows TV viewing over the chair back from all seats in the room except the chair. At risk of being presumptuous, I would suggest that the TV need not be visible from EVERY seat in the room. Greys are definitely hot right now and I love them, but choose wisely. Greys combined with this intense red and black can plunge you squarely back into the 80's. Consider very warm greys, mocha's or green-greys. When you land your color, paint the walls, out onto the underside of the tray and onto the front facing edge of the tray all the same color. This will enhance the architecture of the tray and unify it as an architectural UNIT, enhancing the volume and dimensionality of this feature. As for the pale blue, I must say, I don't understand that at all in this room. (No offense mforr) Now, add a texture to the highest central section of ceiling. Think, grass cloth, faux finish or just a deeper version of the wall color. I agree with Carolyn that the panels are covering too much of your window and that you should consider losing the tie-backs, which are a bit cutesy. In a perfect world, or if you are up for it, I would replace them with something visually lighter, something with a large open airy pattern. I would make the cocktail table metal and glass or wood and glass and modern, even sculptural. (maybe a Noguchi repro?...) Large scaled art on the long wall, as suggested earlier and some greenery. You have a great foundation on which to build. Good Luck!

I think it might work better to have blinds on the wall with the smaller windows (perhaps in a plain colour) and have curtains on the main stretch of windows, using the existing curtains to replace the small roman blinds. This would allow the fantastic view to be the main focus. I do think plain curtains would work well here but you perhaps aren't keen to change them as they are new? Could they be used elsewhere? I also agree re moving the sofas so they aren't at angles, it looks a bit strange. Maybe try them in a u shape around the fire. And perhaps painting the door frame white might make the room feel calmer. Where did you find your lovely footstool btw?

Plans of extension