How to Use Pantone’s Bold Colour of the Year 2023 in Your Home
Viva Magenta is a punchy, cool red hue meant to promote optimism and joy. See how to use it around your home
“As virtual worlds become a more prominent part of our daily lives, we look to draw inspiration from nature and what is real,” says Leatrice Eiseman, executive director of Pantone Color Institute. “Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known.
“Rooted in the primordial, Viva Magenta reconnects us to original matter,” she says. “Invoking the forces of nature, it galvanises our spirit, helping us to build our inner strength.”
If you’re a fan of this spirited hue, you’ll probably find it easier to source for home decor in the coming months, so now’s the time to consider using it to paint a room or other elements in your home.
With that in mind, here are a few examples featuring similar bold pink-reds that can help give you an idea of how this colour could work.
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Viva Magenta is a dynamic hue that can easily dominate in a room. So if you’re a little wary of going too bold, it’s best to stick to small doses.
This farmhouse is a good example. Notice how the repetitive use of a Viva Magenta-like colour on the chairs brings an energetic, fun vibe that remains airy and light.
This space also illustrates a good piece of advice when it comes to bold colour: use it for items that are relatively easy and affordable to change, such as furnishings and decorative accessories.
An added bonus when decorating with visually assertive hues is that you don’t need to add many decorative accessories – the colour provides the drama and spice.
Notice how this bathroom has mostly white finishes and yet the vibrant red wall punches the room up to anything but ordinary.
What do you think of Pantone’s choice of Viva Magenta for its Colour of the Year 2023? Share your thoughts in the Comments.