1. Craft Your Profile Thoughtfully
Interacting with photos (browsing and saving them to ideabooks) is the No. 1 way Houzz users find pros, so uploading gorgeous project photos to your profile is essential to getting maximum exposure for your business. Make sure you upload high-quality photos, add keywords, earn repeat visitors by adding new project images regularly, and request customer reviews.
See more about best practices for soliciting customer reviews here.
But beautiful photos tell only part of the story. “Your entire profile should be tailored to the type of customer you want,” says Morgan Tedford of System Pavers. That includes the About Us section. You want to draw clients by putting important aspects of your business at the forefront of your description. Is it minority- or female-owned, for example? Specify that upfront. Do you have any awards, certifications or other acclaim to celebrate? Let the world know. It’s also a good practice to list the specific services you provide, along with your service areas.