Professional Profile Policy

Home professionals (“Pros”) may elect to create a Houzz Professional Profile. Subject to the Houzz Terms of Use (including the Acceptable Use Policy ) and this Professional Profile Policy, Pros can use the features made available on our Platform to promote their business. Learn more here .

Pros on Houzz are expected to treat others with respect, be responsive to current and prospective clients, and conduct business in accordance with applicable laws and regulations.

By creating a Professional Profile (including by claiming an unclaimed Professional Profile), you acknowledge and agree to each of the following with Houzz Inc.:

  1. Authorized Person. You are a principal or employee authorized to create a Professional Profile for the business. You are responsible for any and all activity on your account, including as a result of you choosing to share your account credentials, not keeping your account credentials confidential, or not keeping your account credentials updated.
  2. Accurate Information.
    1. You will provide accurate, truthful, and complete information regarding your business, and keep all business information up to date;
    2. You will create only one Professional Profile for your business;
    3. You will pick a business category that accurately describes your products and services; and
    4. Professional Profiles created for business categories not supported by Houzz will be removed without notice.
  3. License Information. If your profession or business requires licensure, you agree to provide all licensing information necessary to list or advertise your business online on Houzz. In addition, you represent that any licensing information you provide is accurate and up to date.
  4. Projects. You agree that any Projects posted on your Professional Profile represent your own work, and you will not claim credit for the work of others.
  5. Affiliations. Houzz may enable you to display your affiliation with certain trade associations relevant to your business. You agree that you will only choose those organizations with which you are actually affiliated for display on your Professional Profile, and promptly remove any affiliations if no longer current. You agree that in certain circumstances Houzz may display your affiliation with certain trade association partners on your Professional Profile on your behalf, e.g. upon verification of membership by the trade association.
  6. No Guaranteed Placements. The appearance of your Professional Profile in Houzz search results is not guaranteed and is dependent on a number of factors, including without limitation the popularity and volume of photos, reviews, and user interactions. Houzz does not guarantee specific placements on Houzz except as part of paid marketing packages, which you can learn more about here. More information on the main parameters for determining the placement or ranking of Professional Profiles on the Houzz Platform is available here .
  7. Reviews. Customers may review your business on your Professional Profile. You understand and agree that while all reviews must follow our Review Policy, Houzz does not remove negative reviews that do not violate our Review Policy, regardless of whether a Pro is a paying customer or not, except as may be required by law. If you attempt to create new or additional Professional Profiles for the same business, we reserve the right to link your prior reviews to your new or additional Professional Profiles.
  8. Removal; Termination. Pursuant to our Terms of Use, if you deactivate or permanently delete your Professional Profile, subject to applicable law, any postings, reviews, photos, or comments you submitted prior to deactivation or deletion may remain published on the Platform after deactivation or deletion. Houzz does not actively monitor the activities of our professionals, whether on or off of our Platform. However, Houzz reserves the right to remove your Professional Profile, deactivate your account, terminate any or all agreements you have with Houzz, or terminate any or all services that Houzz provides to you if we believe you have engaged in criminal behavior (including if you have been indicted of a crime); if you have engaged in other illegal or fraudulent behavior related to your business (including if you are not properly licensed); if you have engaged in abusive, harassing, or threatening behavior on our Platform or towards Houzz or its personnel; or if you otherwise violate our Terms of UseAcceptable Use Policy, or this Professional Profile Policy. Houzz will maintain a copy of the information associated with your business on the Houzz Platform for 90 days after the deactivation or deletion of your Professional Profile. Unless permanent deletion of the information associated with your business on the Houzz Platform is requested by you, Houzz may retain that information for a longer period of time at its discretion.
  9. Personal Data. Personal data collected with respect to the Pro will be handled by Houzz in accordance with the Houzz Privacy Policy, which is incorporated by reference.
    1. If and to the extent Houzz and/or its affiliates transfers (directly or via onward transfer) personal data that is protected by (A) Regulation 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the Processing of Personal Data and on the free movement of such data (General Data Protection Regulation) (“GDPR”); (B) the EU e-Privacy Directive (Directive 2002/58/EC); and (C) any national data protection laws made under or pursuant to (A) (“together the EU Data Protection Law”), and/or that originates from Switzerland and/or the United Kingdom in or to any country or recipient not recognized by the European Commission as providing an adequate level of protection for personal data (as described in EU Data Protection Law), Houzz and/or its affiliates will transfer such data in accordance with the Standard Contractual Clauses for Controllers (as that term is defined by EU Data Protection Law) set out in Exhibit A. You agree Houzz and/or its affiliates (as applicable) shall be the “data importer” and you (acting on behalf of yourself and all affiliates) are the “data exporter” (notwithstanding that you may be located outside the European Economic Area, Switzerland and/or the United Kingdom).
    2. If Houzz becomes aware that any government authority (including law enforcement) wishes to obtain access to or a copy of personal data collected with respect to the Pro or User Data (“Pro Personal Data”), whether on a voluntary or a mandatory basis, then unless legally prohibited or under a mandatory legal compulsion that requires otherwise Houzz will (A) immediately notify the Pro, (B) inform the relevant government authority that the Pro has not authorized Houzz to disclose the Pro Personal Data to the government authority, (C) inform the relevant government authority that any and all requests or demands for access to the Pro Personal Data should therefore be notified to or served upon the Pro in writing, and (D) Houzz will not provide access to the Pro Personal Data unless and until authorized by Pro. In the event Houzz is under a legal prohibition or a mandatory legal compulsion that prevents it from complying with (A) to (D) in this Section (ii) above in full, then Houzz shall use reasonable and lawful efforts to challenge such prohibition or compulsion (though Pro acknowledges that such challenge may not always be reasonable or possible in light of the nature, scope, context and purposes of the intended government authority access). If Houzz successfully challenges the prohibition or compulsion, then (A) to (D) in this Section (ii) above will apply. In either case, if Houzz makes disclosure to the government authority (either with Pro authorization or due to a mandatory legal compulsion), then Houzz will only disclose the Pro Personal Data to the extent Houzz is legally required to do so and in accordance with applicable lawful process. This Section (ii) shall not apply in the event that, taking into account the nature, scope, context and purposes of the intended government authority access to the Pro Personal Data, Houzz has a reasonable and good-faith belief that urgent access is necessary to prevent an imminent risk of serious harm to any individual. In such event, Houzz shall notify the Pro as soon as possible following access and provide the Pro with full details of the same, unless and to the extent legally prohibited.
    3. To the extent that you receive personal information through our Platform (“User Data”), you may use the User Data only for the intended purpose for which it was provided, i.e. to respond to the applicable person in a timely manner (including to provide information about your services and provide the service requested) or as otherwise authorized by the individual. You shall protect the confidentiality of User Data and use appropriate security safeguards to protect User Data against unauthorized or unlawful processing or use of User Data and against accidental loss, destruction, alteration, disclosure of, or access to User Data. You may share such User Data only to the extent authorized by the person to which such Personal Data relates or to your sub-contractors, provided that you are responsible for ensuring the subcontractors’ compliance with this provision. Without limiting the foregoing, you shall not sell User Data, whether for money or other valuable consideration. You will ensure that your use of User Data (including your communications with Houzz users by email, phone, text, or otherwise) is at all times compliant with all applicable laws (including with respect to the period with which you retain User Data) and that you honor requests by individuals exercising their rights under applicable law (e.g. with respect to not contacting the individual further, data deletion, or data access). If a person with whom you have no business relationship does not affirmatively respond to or is not otherwise receptive to your communications, you agree that you will cease communicating to such person through the Platform after a reasonable number of outreaches. You understand and agree that you are the sender of, and responsible for, any of your communications through the Platform, and Houzz is not the sender. If you receive any privacy inquiry or complaint from an individual, regulator or other party related to the use of User Data, you will promptly inform Houzz of such inquiry or complaint and will cooperate reasonably and in good faith to respond to such inquiry or complaint. Houzz limits the access to the information associated with your business on the Houzz Platform on a need-to-know basis (by policy or technical controls) for the uses identified in the Houzz Privacy Policy.
  10. Communications Preferences. When you create an account on Houzz, please note that any prior communications preferences you may have conveyed to Houzz will not be transferred to your Houzz account. We reserve the right to communicate with you using the contact information you provide or that is publicly or commercially available, including to provide you with information about our services and products and with tips and offers.
  11. Houzz Trade Program and Business Program. You may be eligible to enroll in the Houzz Trade Program or the Houzz Business Program. By applying or enrolling in the Houzz Trade Program or Business Program, you agree to the Houzz Trade Program and Business Program Terms and Conditions , which are also incorporated into this Professional Profile Policy.
  12. User Disputes. You agree that you are solely responsible for your agreements or interactions with any Houzz user, and we will have no liability or responsibility in connection with such agreements or interactions. We reserve the right, but have no obligation, to become involved in any way with disputes between you and any Houzz user.
  13. Your Content. To enable Houzz to display your Professional Profile and otherwise provide exposure for your work, we need you to provide us with content and materials about your business (“Customer Content”). You retain all ownership of your Customer Content that you provide to Houzz and you grant Houzz a license to use that Customer Content as set out in the Houzz Terms of Use so that Houzz can display your Professional Profile and promote the Houzz Platform, Houzz or your work. We need you to grant Houzz that license and certain other rights detailed in the Houzz Terms of Use so that technical actions we take in operating the Houzz Platform are not considered legal violations. For example, copyright laws could prevent us from processing, maintaining, storing, backing-up and distributing certain content (like your proposals to clients), unless you give us these rights. We also use service providers, such as web hosting services, who need to receive the content in order for us to operate the Houzz Platform. In order to maintain a consistent experience for others in the community who may view our editorial articles that feature your photos or who may have saved your photos to their Ideabooks, your photos and public content remain on our Platform after account closure.

    For European Union customers, Houzz uses your content as an online intermediation service provider under the European Regulation on platform to business relations (“P2B”)* to include your business in our Project Match tool that matches homeowners with professionals.
    *Regulation (EU) 2019/1150 of the European Parliament and of the Council of 20 June 2019 on promoting fairness and transparency for business users of online intermediation services

Updated 10 September 2020



Data transfer agreement


The Pro (as defined in the Policy)
hereinafter “data exporter”


Houzz Inc.
285 Hamilton Avenue, Palo Alto, CA, USA 94301
(hereinafter “data importer”)

each a “party”; together “the parties”.


For the purposes of the clauses:

  1. “personal data”, “special categories of data/sensitive data”, “process/processing”, “controller”, “processor”, “data subject” and “supervisory authority/authority” shall have the same meaning as in Directive 95/46/EC of 24 October 1995 (whereby “the authority” shall mean the competent data protection authority in the territory in which the data exporter is established);
  2. “the data importer” shall mean the controller who agrees to receive from the data exporter personal data for further processing in accordance with the terms of these clauses and who is not subject to a third country’s system ensuring adequate protection;
  3. “clauses” shall mean these contractual clauses, which are a free-standing document that does not incorporate commercial business terms established by the parties under separate commercial arrangements.

The details of the transfer (as well as the personal data covered) are specified in Annex B, which forms an integral part of the clauses.

I. Obligations of the data exporter

The data exporter warrants and undertakes that:

  1. The personal data have been collected, processed and transferred in accordance with the laws applicable to the data exporter.
  2. It has used reasonable efforts to determine that the data importer is able to satisfy its legal obligations under these clauses.
  3. It will provide the data importer, when so requested, with copies of relevant data protection laws or references to them (where relevant, and not including legal advice) of the country in which the data exporter is established.
  4. It will respond to enquiries from data subjects and the authority concerning processing of the personal data by the data importer, unless the parties have agreed that the data importer will so respond, in which case the data exporter will still respond to the extent reasonably possible and with the information reasonably available to it if the data importer is unwilling or unable to respond. Responses will be made within a reasonable time.
  5. It will make available, upon request, a copy of the clauses to data subjects who are third party beneficiaries under clause III, unless the clauses contain confidential information, in which case it may remove such information. Where information is removed, the data exporter shall inform data subjects in writing of the reason for removal and of their right to draw the removal to the attention of the authority. However, the data exporter shall abide by a decision of the authority regarding access to the full text of the clauses by data subjects, as long as data subjects have agreed to respect the confidentiality of the confidential information removed. The data exporter shall also provide a copy of the clauses to the authority where required.

II. Obligations of the data importer

The data importer warrants and undertakes that:

  1. It will have in place appropriate technical and organisational measures to protect the personal data against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access, and which provide a level of security appropriate to the risk represented by the processing and the nature of the data to be protected.
  2. It will have in place procedures so that any third party it authorises to have access to the personal data, including processors, will respect and maintain the confidentiality and security of the personal data. Any person acting under the authority of the data importer, including a data processor, shall be obligated to process the personal data only on instructions from the data importer. This provision does not apply to persons authorised or required by law or regulation to have access to the personal data.
  3. It has no reason to believe, at the time of entering into these clauses, in the existence of any local laws that would have a substantial adverse effect on the guarantees provided for under these clauses, and it will inform the data exporter (which will pass such notification on to the authority where required) if it becomes aware of any such laws.
  4. It will process the personal data for purposes described in Annex B, and has the legal authority to give the warranties and fulfil the undertakings set out in these clauses.
  5. It will identify to the data exporter a contact point within its organisation authorised to respond to enquiries concerning processing of the personal data, and will cooperate in good faith with the data exporter, the data subject and the authority concerning all such enquiries within a reasonable time. In case of legal dissolution of the data exporter, or if the parties have so agreed, the data importer will assume responsibility for compliance with the provisions of clause I(e).
  6. At the request of the data exporter, it will provide the data exporter with evidence of financial resources sufficient to fulfil its responsibilities under clause III (which may include insurance coverage).
  7. Upon reasonable request of the data exporter, it will submit its data processing facilities, data files and documentation needed for processing to reviewing, auditing and/or certifying by the data exporter (or any independent or impartial inspection agents or auditors, selected by the data exporter and not reasonably objected to by the data importer) to ascertain compliance with the warranties and undertakings in these clauses, with reasonable notice and during regular business hours. The request will be subject to any necessary consent or approval from a regulatory or supervisory authority within the country of the data importer, which consent or approval the data importer will attempt to obtain in a timely fashion.
  8. It will process the personal data, at its option, in accordance with:
    1. the data protection laws of the country in which the data exporter is established, or
    2. the relevant provisions (1) of any Commission decision pursuant to Article 25(6) of Directive 95/46/EC, where the data importer complies with the relevant provisions of such an authorisation or decision and is based in a country to which such an authorisation or decision pertains, but is not covered by such authorisation or decision for the purposes of the transfer(s) of the personal data (2), or
    3. the data processing principles set forth in Annex A.

    Data importer to indicate which option it selects: (iii) The data processing principles set forth in Annex A.

  9. It will not disclose or transfer the personal data to a third party data controller located outside the European Economic Area (EEA) unless it notifies the data exporter about the transfer and
    1. the third party data controller processes the personal data in accordance with a Commission decision finding that a third country provides adequate protection, or
    2. the third party data controller becomes a signatory to these clauses or another data transfer agreement approved by a competent authority in the EU, or
    3. data subjects have been given the opportunity to object, after having been informed of the purposes of the transfer, the categories of recipients and the fact that the countries to which data is exported may have different data protection standards, or
    4. with regard to onward transfers of sensitive data, data subjects have given their unambiguous consent to the onward transfer.

    III. Liability and third party rights

    1. Each party shall be liable to the other parties for damages it causes by any breach of these clauses. Liability as between the parties is limited to actual damage suffered. Punitive damages (i.e. damages intended to punish a party for its outrageous conduct) are specifically excluded. Each party shall be liable to data subjects for damages it causes by any breach of third party rights under these clauses. This does not affect the liability of the data exporter under its data protection law.
    2. The parties agree that a data subject shall have the right to enforce as a third party beneficiary this clause and clauses I(b), I(d), I(e), II(a), II(c), II(d), II(e), II(h), II(i), III(a), V, VI(d) and VII against the data importer or the data exporter, for their respective breach of their contractual obligations, with regard to his personal data, and accept jurisdiction for this purpose in the data exporter’s country of establishment. In cases involving allegations of breach by the data importer, the data subject must first request the data exporter to take appropriate action to enforce his rights against the data importer; if the data exporter does not take such action within a reasonable period (which under normal circumstances would be one month), the data subject may then enforce his rights against the data importer directly. A data subject is entitled to proceed directly against a data exporter that has failed to use reasonable efforts to determine that the data importer is able to satisfy its legal obligations under these clauses (the data exporter shall have the burden to prove that it took reasonable efforts).

    IV. Law applicable to the clauses

    These clauses shall be governed by the law of the country in which the data exporter is established, with the exception of the laws and regulations relating to processing of the personal data by the data importer under clause II(h), which shall apply only if so selected by the data importer under that clause.

    V. Resolution of disputes with data subjects or the authority

    1. In the event of a dispute or claim brought by a data subject or the authority concerning the processing of the personal data against either or both of the parties, the parties will inform each other about any such disputes or claims, and will cooperate with a view to settling them amicably in a timely fashion.
    2. The parties agree to respond to any generally available non-binding mediation procedure initiated by a data subject or by the authority. If they do participate in the proceedings, the parties may elect to do so remotely (such as by telephone or other electronic means). The parties also agree to consider participating in any other arbitration, mediation or other dispute resolution proceedings developed for data protection disputes.
    3. Each party shall abide by a decision of a competent court of the data exporter’s country of establishment or of the authority which is final and against which no further appeal is possible.

    VI. Termination

    1. In the event that the data importer is in breach of its obligations under these clauses, then the data exporter may temporarily suspend the transfer of personal data to the data importer until the breach is repaired or the contract is terminated.
    2. In the event that:
      1. the transfer of personal data to the data importer has been temporarily suspended by the data exporter for longer than one month pursuant to paragraph (a);
      2. compliance by the data importer with these clauses would put it in breach of its legal or regulatory obligations in the country of import;
      3. the data importer is in substantial or persistent breach of any warranties or undertakings given by it under these clauses;
      4. a final decision against which no further appeal is possible of a competent court of the data exporter’s country of establishment or of the authority rules that there has been a breach of the clauses by the data importer or the data exporter; or
      5. a petition is presented for the administration or winding up of the data importer, whether in its personal or business capacity, which petition is not dismissed within the applicable period for such dismissal under applicable law; a winding up order is made; a receiver is appointed over any of its assets; a trustee in bankruptcy is appointed, if the data importer is an individual; a company voluntary arrangement is commenced by it; or any equivalent event in any jurisdiction occurs

      then the data exporter, without prejudice to any other rights which it may have against the data importer, shall be entitled to terminate these clauses, in which case the authority shall be informed where required. In cases covered by (i), (ii), or (iv) above the data importer may also terminate these clauses.

    3. Either party may terminate these clauses if (i) any Commission positive adequacy decision under Article 25(6) of Directive 95/46/EC (or any superseding text) is issued in relation to the country (or a sector thereof) to which the data is transferred and processed by the data importer, or (ii) Directive 95/46/EC (or any superseding text) becomes directly applicable in such country.
    4. The parties agree that the termination of these clauses at any time, in any circumstances and for whatever reason (except for termination under clause VI(c)) does not exempt them from the obligations and/or conditions under the clauses as regards the processing of the personal data transferred.

    VII. Variation of these clauses

    The parties may not modify these clauses except to update any information in Annex B, in which case they will inform the authority where required. This does not preclude the parties from adding additional commercial clauses where required.

    VIII. Description of the Transfer

    The details of the transfer and of the personal data are specified in Annex B. The parties agree that Annex B may contain confidential business information which they will not disclose to third parties, except as required by law or in response to a competent regulatory or government agency, or as required under clause I(e). The parties may execute additional annexes to cover additional transfers, which will be submitted to the authority where required. Annex B may, in the alternative, be drafted to cover multiple transfers.

    Dated: The date the Pro creates a Houzz Professional Profile.



    1. Purpose limitation: Personal data may be processed and subsequently used or further communicated only for purposes described in Annex B or subsequently authorised by the data subject.
    2. Data quality and proportionality: Personal data must be accurate and, where necessary, kept up to date. The personal data must be adequate, relevant and not excessive in relation to the purposes for which they are transferred and further processed.
    3. Transparency: Data subjects must be provided with information necessary to ensure fair processing (such as information about the purposes of processing and about the transfer), unless such information has already been given by the data exporter.
    4. Security and confidentiality: Technical and organisational security measures must be taken by the data controller that are appropriate to the risks, such as against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access, presented by the processing. Any person acting under the authority of the data controller, including a processor, must not process the data except on instructions from the data controller.
    5. Rights of access, rectification, deletion and objection: As provided in Article 12 of Directive 95/46/EC, data subjects must, whether directly or via a third party, be provided with the personal information about them that an organisation holds, except for requests which are manifestly abusive, based on unreasonable intervals or their number or repetitive or systematic nature, or for which access need not be granted under the law of the country of the data exporter. Provided that the authority has given its prior approval, access need also not be granted when doing so would be likely to seriously harm the interests of the data importer or other organisations dealing with the data importer and such interests are not overridden by the interests for fundamental rights and freedoms of the data subject. The sources of the personal data need not be identified when this is not possible by reasonable efforts, or where the rights of persons other than the individual would be violated. Data subjects must be able to have the personal information about them rectified, amended, or deleted where it is inaccurate or processed against these principles. If there are compelling grounds to doubt the legitimacy of the request, the organisation may require further justifications before proceeding to rectification, amendment or deletion. Notification of any rectification, amendment or deletion to third parties to whom the data have been disclosed need not be made when this involves a disproportionate effort. A data subject must also be able to object to the processing of the personal data relating to him if there are compelling legitimate grounds relating to his particular situation. The burden of proof for any refusal rests on the data importer, and the data subject may always challenge a refusal before the authority.
    6. Sensitive data: The data importer shall take such additional measures (e.g. relating to security) as are necessary to protect such sensitive data in accordance with its obligations under clause II.
    7. Data used for marketing purposes: Where data are processed for the purposes of direct marketing, effective procedures should exist allowing the data subject at any time to “opt-out” from having his data used for such purposes.
    8. Automated decisions: For purposes hereof “automated decision” shall mean a decision by the data exporter or the data importer which produces legal effects concerning a data subject or significantly affects a data subject and which is based solely on automated processing of personal data intended to evaluate certain personal aspects relating to him, such as his performance at work, creditworthiness, reliability, conduct, etc. The data importer shall not make any automated decisions concerning data subjects, except when:
        1. such decisions are made by the data importer in entering into or performing a contract with the data subject, and
        2. the data subject is given an opportunity to discuss the results of a relevant automated decision with a representative of the parties making such decision or otherwise to make representations to that parties.


      1. where otherwise provided by the law of the data exporter.

      ANNEX B


      Data subjects

      The personal data transferred concern the following categories of data subjects: The employees, representatives, suppliers, service providers, subcontractors, customers and prospective customers of Data Exporter.

      Purposes of the transfer(s)

      The transfer is made for the following purposes: For Data Importer to perform the Services, improve and customize the Services and Houzz Platform, and for any other purposes described in Section 2(b) and Section 10(b) of the Agreement.

      Categories of data

      The personal data transferred concern the following categories of data: Identification data including, without limitation, first and last name, email address, telephone number, address (business or personal); online usage data; communications data; electronic identification data including location data; financial data (if provided); affiliations, education and training (if provided); and profession and job data.


      The personal data transferred may be disclosed only to the following recipients or categories of recipients: Data Importer and its affiliates as well as the employees, contractors and service providers of Data Importer and its affiliates, and third parties (e.g. customers) requested by the Data Exporter.

      Sensitive data (if appropriate)
      The personal data transferred concern the following categories of sensitive data: Not applicable.

      Data protection registration information of data exporter (where applicable): Not applicable.

      Additional useful information (storage limits and other relevant information): Not applicable.

      Contact points for data protection enquiries:

      Data Importer Data Exporter
      Sharon Lee As detailed in the Pro’s Houzz Professional Profile.
      Associate General Counsel & Chief Privacy Officer
      Houzz Inc.