Email Content Best Practices
Keep it short and sweet: Nobody has the patience or the time to read through a long story that takes up two paragraphs. Keep your email clear and concise by avoiding extensive stories, using fewer words, and including a call-to-action.
Think of your voice as the personality of your email – how do you want to come across to your readers and how is the tone of your messaging helping you do this?
Keep it consistent: Maybe you want to come across as formal and to the point or maybe you like to keep your emails light with a few jokes sprinkled into your messaging. Whatever your voice may be, make sure to stick with it. Being consistent with your voice and tone will enhance your brand's recognition.
Create a unique subject line: While it may seem like a small part of the message, your email’s subject line is the first thing any of your recipients will see. Make your subject line stand out from the rest of your reader’s crowded inbox by learning how to pique their interest. Maybe create some urgency with promotions or special deals, or incorporate trending topics to keep your emails timely.
Tailor your content: No one wants to feel like just another name on an email list. People love receiving special attention. To make sure that all of your contacts are receiving relevant emails, try creating separate email lists based on common interests or categories. For example, if you’re creating a newsletter that advertises any upcoming promotions or deals on services, create a list of leads and repeat customers that are more likely to be interested in this type of content. This way, you can create highly tailored content that is more likely to engage people from all different categories.