Here’s a construction sample, but you can customise it to your industry by including services like “colour consultation” for interior designers, “hardscaping” for landscapers, “warranties” for worktop installers, or any category you can think of.
Brainstorm Your Services
Start by listing every service you could offer, including what you might cross-sell or bundle with other professional services. It might help to picture a client with an unlimited budget as you do this.
Create Your Packages
Three is the magic number, so decide which services go in each package. Keep it simple so clients can quickly assess the value of each. There are actually two different strategies to choose from:
Levels of Service
This is the classic ‘Good-Better-Best’ model to attract a range of clients.
- Bronze is your most basic package, but it should still provide value to the client
- Silver includes common upgrades and add-ons (usually the most popular option)
- Gold is your full-service offering, appealing to higher-budget, top-tier clients
Phases of Work
This is best for pros who divide their projects into stages. Label your tiers according to phase (like “design,” “pre-construction,” and “construction”), then list the services they can expect in each one.
Put It All Together
Add your services to the components column below, then put a checkmark in the corresponding level or phase.
Congratulations – you just created your tiered-pricing strategy! Drop this into an easy-to-read table, then save it as a PDF so it’s always ready to send to potential clients.
You can download these useful tips as a PDF document by clicking here.
