Do Your Research
Your profile should be tailored to the type of clients you want. If you’re interested in finding clients interested in a certain style or type of project, post similar work first within your projects so people see that work first.
Doing a quick competitive analysis can help give you direction for building and shaping your profile:
• Use the Houzz Directory to look up competitors’ services offered, styles, and typical job costs. If you see a lack of a service being offered, you could meet a need and find a niche.
• Compare your number of reviews, affiliations, and length of business description to the top pros in your area, and use that as a benchmark to develop your own profile.
• Check out Houzz research for further information on industry trends and popular styles here.
“There’s another general contractor in my area who does really high-end big projects and he gets a ton of business. I spent some time with my client success manager looking at his profile and identifying some of the things that he’s doing really well, and now I’m incorporating those ideas into my profile. It’s my own content, of course, but if it works for him, I figure it should work for me.” —MARK MONTGOMERY, MONTGOMERY CONTRACTING