Customer Relationship Management or CRM is an important tool for any business, but it’s particularly important for construction firms. Building or renovating a home is a huge commitment for everyone involved. Homeowners want to confidently hire a construction professional or firm they can trust, so ensuring positive customer relationships is crucial in gaining and retaining clients.
CRM tools help to foster good relationships, open communication and establish you as an authority that both potential and existing clients can trust. This is why so many construction firms are investing in CRM software today - and it’s not just them. The CRM software market is the biggest in the world right now, with over 92% of businesses crediting CRM software with the achievement of their revenue goals. With the market expected to reach more than $80 billion in revenue by 2025, it’s clear that everyone is waking up to the benefits of CRM.
The statistics paint a clear picture of why CRM software is a must-have for your construction business. According to a study by Finances Online, of the businesses that used CRM software 74% noticed improved customer relationships, 65% saw an increased sales quota, 50% boast improved productivity and 40% found labour cost reductions. Without CRM tools, important steps that are crucial in maintaining positive client relationships become reliant on memory, so it’s easy to forget important client details, or which leads to prioritize. Attention to detail begins with proper customer relationship management.
Houzz Pro solves these issues with built-in CRM software that allows you to focus on both prospective clients and existing ones, by focusing on two key strategies: lead management and improved client communication.