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Handling Homeowner Inaction

Creating a cohesive follow-up strategy keeps potential clients engaged during the sales process and boosts close rates.

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Follow-up and Nurture

Compelling Voicemails

  • 20 to 30 seconds
  • Add relevance
  • Pose a question
  • Leave a number
  • Follow up with email

Effective Emails

  • 50 to 125 words
  • 3 to 4 word subject
  • 1 to 3 questions
  • Regular intervals
  • Add value every time

Nurturing Ideas

  • Quarterly newsletter
  • Monthly trends
  • Industry updates
  • Events or engagements
  • Offers and promotions

On average, prospects receive 10 “touches” before they become a “sold” customer

You can download these useful tips as a PDF document by clicking here.

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Houzz Pro is the all-in-one tool for marketing, project and client management built specifically for renovation, build, and design professionals.

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