Build a Strong Distribution List
You can create your distribution list based on leads generated through Houzz, along with previous clients, suppliers, subcontractors, and anyone else you have partnered with.
Some tips for maintaining an effective list with loyal readers:
1. Consider segmentation. By organising your subscribers into smaller groups, you can send more targeted emails, creating a higher chance that the recipients will open the email and click through it. You can group by age, location, income level or interests, or even separate active from inactive users.
2. Do regular list maintenance. Clean up your list at least twice a year by removing addresses with typos or invalid addresses, to reduce bounce rates. Sometimes people change their email addresses and forget to update their opt-ins, but it’s important to send emails to people who can actually engage.
3. Never buy lists. Not only is it illegal to use purchased lists for marketing messages, but bought lists won’t be targeted to your niche or industry. You’ll get the best results for your marketing efforts with people who are excited to engage with your content and receive your emails voluntarily. Make sure to get explicit consent through sign-up forms or double opt-ins. Many recipients will unsubscribe if they receive too many emails from the same company, so be strategic about how often you email and ensure your content is of value to its recipient.