What are some guidelines for good photo keywords?
Adding the right keywords is an important step in helping Houzz users find you and your project photos. Here are some guidelines for adding keywords to your photos.
Keyword each unique photo: On the project upload page, only enter keywords if they apply to every single photo you are uploading. In most cases, you need to keyword each photo separately.
- Ask yourself: If a user searches for this keyword and finds this photo, will they be confused?
- List 5-15 keywords per photo
Be sure to include synonyms like “white sofa” and “white couch”. As you type, some suggestions will appear, and we suggest clicking a suggested keyword to add when applicable.
Capitalisation and punctuation are ignored in search, so it is OK to keyword in lower case.
Appropriate types of keywords:
- Materials (silk curtains, satin pillowcase, wood table)
- Colours, colour schemes, patterns (white bed, neutral bedroom, tartan bedding)
- Size/shape adjectives (rectangular garden, mini chandelier, small kitchen)
- Style (Victorian style house, art nouveau mirror, beach style decor)
- Quantities (two sinks, two twin beds)
- Unique product features (basket with lid, self-cleaning oven)
- Products (canopy bed, corner wood burning stove, lounge chair)
- Specific product information (Eames chair, Quooker tap, Farrow & Ball Elephant's Breath) These can also be tagged and listed in more detail in the photo description field.
Inappropriate types of keywords:
- Keywords that are not relevant to or visible in the photo (even if the element appears elsewhere in the room).
- Names, locations or services of the professionals involved in the project.
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