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How and Why Are Homeowners Renovating Their Kitchens?

Discover insights into the main drivers behind a typical Houzz user’s kitchen renovation

Amanda Pollard
Amanda Pollard19 July, 2023
Senior Editor at Houzz UK and Ireland. Journalist and editor specialising in interiors and architecture.
More
What motivates a homeowner to upgrade their kitchen, how much do they typically spend, and which features are they adding to their space? These were the kinds of questions we posed to respondents of both our 2023 UK Houzz & Home and Kitchen Trends surveys. Read on to find out what these two key pieces of research reveal about the kitchen renovating habits of Houzz users.

* The 2023 UK Houzz & Home Renovation Trends Study was sent to registered users of Houzz and fielded from December 2022 to March 2023; the 2023 Houzz UK Kitchen Trends survey was fielded to Houzz UK users from November to December 2022.
Kitchens By Holloways
Why are homeowners renovating their kitchens?
For nearly 40% of those who responded to 2023’s Houzz & Home survey, the biggest motivation for upgrading their kitchen was that they weren’t happy with the previous design. Another 32% said they wanted to change outdated finishes, while 31% were keen to rectify a poor layout.

There has been an increase in the number of people motivated by a need to upgrade appliances in the past couple of years, as 19% said this was their main reason for renovating in 2022 compared to 13% in 2020. It seems that Gen B were driving this trend, with 23% citing new appliances as a motivator versus 10% of Gen X and 7% of Gen Y.
CATO creative
Which features are homeowners adding to their kitchens?
Worktops were the most popular item to add to a kitchen in 2022, according to 82% of
Houzz & Home survey respondents. And the favourite worktop colour among those who responded to our Kitchen Trends survey was white, with engineered quartz being the preferred material for 45% of those who took part.

The second most popular item for
Houzz & Home survey respondents to add was cabinets (77%), with 83% of those who took part in the Kitchen Trends survey saying they replaced all of them. It seems that grey is still a favourite colour among Houzz users, with 21% saying that was the shade they’d gone with.
Into interior design
How much do homeowners typically spend on a kitchen renovation?
Kitchens command the highest budget of all spaces in the home, with a median spend of £13,000 in 2022, according to our research. The amount people spend on their kitchens has risen for the third consecutive year and perhaps shows how much importance is placed on this particular room.
Studio Fabbri
How did homeowners upgrade their kitchens last year?
For 67% of respondents to the
Houzz & Home survey, layout change was the main thing they did to their kitchens in 2022, with a whopping 77% of Gen Y reconfiguring the layout of their space. Another popular kitchen project in 2022 was the upgrading of plumbing, electrics, heating or cooling systems, which isn’t surprising when nearly half of respondents said improving energy efficiency was their main drive for renovating their homes in general.

Younger homeowners (Gen Y) were the most likely to require more space in their kitchens, with 66% saying increasing the size was the major upgrade last year, compared to 51% of Gen X and 42% of Gen B.
How important is sustainability to homeowners when renovating their kitchens?
The majority of homeowners want to add sustainable features to their kitchen renovations, according to our research, with 80% saying their reason for doing this is “long-run cost-effectiveness” and 58% wanting to make choices that are environmentally friendly.

Some of the ways they are incorporating sustainability are by including LED bulbs (76%), energy-efficient appliances (60%) and energy-efficient windows (39%), as well as choosing a timeless design that will last (43%).

Tell us…
What insights can you add about your clients’ kitchen renovations in 2022? Share your experiences in the Comments.
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