Inspiration for a new kitchen is accessible at the click of a button with images, ideas and advice available instantly online. This has become even more important during the pandemic and the need to view content virtually. As we start to come out of lockdown, will more people take a break from their screens and request printed kitchen brochures and purchase magazines for inspiration or will they resume their online habits? Let's discuss.
Printed brochures can be laid out on a table and sorted by preference. One can write on them. Tear out the page/photo that is the most important rather than having all pages/photos visible at all times.
Digital is not going to go away. It might be good to offer printed brochures, but not have them be the main way one attracts business.
I suspect a lot of people will still want a printed version, but given their (often very high) cost for companies as well as the waste of paper, a lot of which is not recyclable; I would hope people will move towards digital options a little more often.
Stoneham Kitchens thanked RD Glass
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Shareen Kapoor Interiors
nasmijati
RD Glass