brandlerlondon

Am I Being Unfair on the Houzz Editorial/Copywriter Team in the UK??

Brandler London
2 years ago
last modified: 2 years ago

I wonder whether the Houzz community thinks that i am being unkind to the Houzz Editorial/Copywriter team with regards to "stories" such as this one that fill my inbox:-

https://www.houzz.co.uk/magazine/23-stylish-ways-to-include-plants-in-your-kitchen-stsetivw-vs~123047962

I commented as follows because frankly speaking I believe that we get to see more interesting design ideas and projects on the discussion pages than we often see in the stories by so called professional interior design journalists :-

"What I feel is a shame about the editorial/copywriter team at Houzz is that their articles are often very pedestrian and safe and do not touch on the more "out there" trends which are becoming more and more prevalent.

For example the strongly growing trend of Biophilia (the love of nature) where ecologically environmental materials are being used in the home. Houzz have scratched around the edges of this trend but have not identified it, or named it, despite it's strong emergence.

The articles by the Houzz team are often very disappointing as we have the same old images of the same styles of kitchens (with Shaker style being a particular favourite) , living rooms, bedrooms, dining rooms, halls, etc., with the same colours, the same styles, and so on and so on, churned out time and again!

Where is your love and passion for design? Where is your adventure? Should Houzz not be at the forefront of introducing cutting edge design and new trends rather than constantly repeating the same tired ones time and again?

It is almost as though the Houzz editorial team shows those styles that suit their own tastes rather than those that do not, which you personally may not want to live with but are still relevant in today's world and to someone else's tastes.!

Maybe I am being unkind as perhaps you are showing the images of those company's projects that pay you the most for marketing exposure???"


Am I wrong, or being too harsh do you think?

Comments (8)

  • PRO
    OnePlan
    2 years ago

    To be honest - in my experience ( and it might have changed more recently) - Houzz offer such a low payment to pros to do an ideabook / article - I’m constantly amazed anyone can spare the time to do them! If they paid better - then yes - I’m sure the content would be better.

  • Sonia
    2 years ago

    As a Houzz member Houzz editorials are free to us at point of use. We have access to thousands of photos and stories at no cost to us. We have an advice section where we can ask questions to the Houzz Community, or offer advice. I am assuming Houzz do make money from adverts and allowing Pros to advertise, as well as the Houzz shop, but where else do you get so much information at no cost? A home Magazine costs about £5 a month. I find the most of the Editorials interesting, but if they aren’t then I don’t bother reading them. Your choice.

  • PRO
    Brandler London
    Original Author
    last year

    @OnePlan.... the articles I am talking about are in the Stories section and are created by Houzz directly employed copywriters and editors.

  • PRO
    OnePlan
    last year

    Yes that was the section I was referring to too. It’s open for pros to submit editorial if they want to - but when I was consulted about doing this for Houzz - the fee they offered wasn’t in proportion for the time involved - yet alone the intellectual content.

  • PRO
    Brandler London
    Original Author
    last year

    I suppose that may be an explanation as to why these "stories" are so lack lustre! :-(

  • Sonia
    last year

    Confession time - I usually skim through the editorial and just look at the pretty pictures :-D

  • PRO
    Edit Design Studio
    last year

    You are 100% right to bring this up. Less is more. I think if they'd concentrated on content rather than quantity everybody would win. We are also living in the era of artificial intelligence and algorithms... This could be a part of a problem. Once you've looked at one shaker style kitchen, the algorithm decides you like that style and only brings that kind of content based on your previous searches and likes. At least that's how Pinterest works... I assume Houzz is similar.

Ireland
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